Samantha A. Metcoff

Samantha A. Metcoff brings more than 20 years of experience in behavioral healthcare, with extensive expertise in admissions, call center operations, business development, organizational growth, and leadership development. Throughout her career, she has helped behavioral health organizations strengthen admissions performance, develop high-performing teams, and implement systems designed to improve both the client experience and overall organizational outcomes.

As Director of Call Center Operations at FHE Health, Samantha oversees the development and performance of call center operations, with a focus on admissions strategy, team training and coaching, quality assurance, KPI development, conversion optimization, and operational efficiency. Her leadership approach combines data-driven performance management with a strong emphasis on compassion, accountability, and the experience of individuals and families seeking treatment.

Samantha has worked with leading behavioral health organizations across the country and has extensive experience developing admissions departments, implementing CRM and call-tracking systems, creating training and quality-assurance programs, and building scalable processes that support sustainable census growth. She is particularly passionate about developing admissions professionals who understand that every call represents an opportunity to help an individual or family during a critical moment in their lives.

Samantha earned her bachelor’s degree in education from Holy Family University in Philadelphia, Pennsylvania. Her combination of behavioral health experience, operational expertise, and commitment to service continues to shape her work in building strong teams and creating admissions systems that connect more individuals with appropriate care.