Chief Strategy Officer
Susan has long held a passion for creating growth opportunity for both individuals and businesses. For over a decade, Ms. Roy has been building teams of talented individuals and leading new and established businesses to greater success, through innovative strategic planning, a dedication to excellence in organizational leadership, and a commitment to financially sound marketing and expansion strategies. Susan’s skills range from all aspects of digital marketing, to creating systems of technology that work for people and the recruiting and development of highly skilled teams.
In her role at FHE Health, Susan is honored to lead the Digital Marketing, Marketing, Admissions, National Business Development, Community Relations, Alumni and Care Coordination teams. Susan specializes in the management of effective sales organizations and processes, including the direction of business development teams and admissions departments, the design and programming of CRM (Customer Relationship Management) platforms, and sales funnel and data analysis. She is an author and national speaker on the subjects of ethics in healthcare and marketing, leadership, and addiction and mental health care. Outside of work, family is her world, and she enjoys cooking, biking, skiing and reading.