NY Sounds the Alarm on Hidden Fentanyl
Gov. Cuomo unveiled a new campaign on Tuesday called “Hidden Fentanyl Kills”. The campaign focuses on the increasingly dangerous drug fentanyl.
This far-reaching effort will include ads and information cards in English and Spanish detailing the dangers of the drug, prevention tips and guidance on how to respond to an overdose.
Targeting a range of channels and audiences, the ads will run on social media sites and buses, and at malls and laundromats across the state, Cuomo said.
Cuomo highlighted the extent of this crisis – “Fentanyl abuse is feeding this nation’s devastating opioid epidemic that destroys lives and families, and we are taking aggressive action to get these deadly drugs off our streets and protect communities across New York. By shedding light on the dangers posed by this dangerous and addictive drug, we will help save lives and create a stronger, healthier New York for all.”
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To read more about NY State’s new fentanyl public health campaign, visit NY Daily News.